Email Marketing Strategy
We like to use a multi-service approach for e-mail commerce. This is essential when running apps to connect things up. We use automation to connect e-mail marketing to many platforms. This provides us a robust system to run email marketing to be diverse and flexible.
Even though email commerce is not new, technology is always changing and you just have to be a part of it. We create stunning emails and great looking landing pages with high-resolution graphics.
Despite what others say that email open rates are down, that is not true. Email selling is still one of the best ways to market to your audience and is still the preferred method for marketers. Sending out e-mail templates is so creative and is effective to get the word out about your promos or deals.
Email Marketing Automation
We create beautiful emails. For most company owners, hearing the term promotion it’s the same thing as hearing the term expensive. With email marketing advertising, however, that’s not the case.
Email advertising is sending emails out to new and present clients to inform them of current sales, promotions, or to offer helpful advice. In its most basic sense, a business owner can create e-mails and send them to all their clients, and those from a collected database.
Plus they could do that at little to no price. But creating an official email advertising campaign, with email advertising applications, isn’t only easier, but it’ll also be considerably more efficient in the end. The program isn’t free to use, but company owners have some options with regards to using them.
Many applications platforms is a subscription-based service that charges the company a small monthly fee. That fee allows them to make multiple email advertising campaigns and distribute them. Although these subscription services are one of the least expensive choices for company owners, the company owner can also be solely accountable for all the aspects of the campaign.
For company owners that do not feel comfortable controlling the specialized facets of their campaign, or who would like specialist suggestions about things like e-mail content and once to ship out the campaign, employing an email commerce consultant can be the answer.
These experts will bring the email advertising applications with them, and also the knowledge on the way to make the most from it. While this is the most expensive alternative for company owners, most feel as if it's a cost they can’t afford to budget for. Contact us to get started.
Lead Generation Service
What is email merchandising without lead generation?. They work together when you combine the power of email commerce. Although our lead generation service does more than emails. For now, we use lead generation for data capture and to remarket to subscribers.
We build sales funnels and landing pages intending to have subscription forms everywhere. There is plenty of room to grow don’t let it go to waste by not using it. Let lead generation be your next profit center. You need an angle to get prospects and customers coming back to buy from you, we like to call it a reminder in case your customers forgot something and where to shop.
The Four Marketing Systems
Get this information on what the most profitable businesses are doing with these four essential proven marketing systems that will increase your sales by 25% or more. This free report may contain marketing resources that you are already doing and what you need to work on.
Today’s consumers do not buy like they did years ago and technology plays a big part in this change. They use the internet to find your products and services. They also make buying decisions by using research. The three main accelerators that are impacting your business.
You need to be aware of these accelerators and focus on leveraging them all. Many businesses we approach are not doing all the methods we talk about in this free report. Businesses that are using all these are growing.
Choosing Email Marketing Providers
We always suggest to clients two e-mail marketing companies that have been battle-tested and have exceptional delivery rates. We also choose what has a lot of flexibility and diversification that will meet or exceed our demands as a marketing agency. We like to look at strategies to offer e-mail marketing as an online feature but why stop there when there are ways to use it offline.
There are many top-level e-mail marketing companies that you can use and so have we but for now, we will stick to what we know about online and offline marketing. The next option is to use a company that offers templates for many types of campaigns like surveys and product promotions. It makes crafting emails faster.
You can make very appealing emails with Html images. Why do you want to collect leads anyway? Before you start to plan on doing this draw out what you want to use for a template. Use the editor in your account if you already have an autoresponder. If you don’t, we can set you up. Use the editor for creating emails and you can build coupons to include in the message.
Most that subscribe are looking for these types of offers and incentives. You can announce an event and add a promotion or incentive to have customers come in on a slow day. Now you can see what possibilities are starting to open up once you get started and also if you currently use this strategy. It’s even a good way to announce to your list any updates and giveaways you are doing.
When you build a list you build an asset. Our web design includes code for you to use to place forms on your website to collect leads. You get the code from your autoresponder and place it into the website builder we provide. You can truly connect with your subscribers by offering one time deals.
Increase customer retention by getting repeat customers to buy more often by sending out messages. If you need help and would assistance on how to get set up contact us at our support desk. We tend to go for autoresponder companies that we have been associated with for a long time.
It’s important to choose a sender that has a good record of the deliverability rate and properly syncing your e-mail provider with it. Always use your company domain email to verify it’s your company and to let your customers know it is your e-mail showing in the header. Another method we recommend is using a third party sender that is capable of bulk sending.
We have several options for this just get in touch to discuss your options. When you use a third-party bulk sender the electronic mail providers know and you stand a good chance of your emails getting delivered straight to the inbox. This is a way to send emails rather than solely depending on a domain email.
Now that you got some pointers and some options, we can help you out with this kind of effective marketing. As the saying goes “the money is on the list”. Marketers know this very well and this can work for your brick and mortar business as well. Get a website online with a subscription form and start collecting leads.
We recommend this as one key element you must put on your website. You pay for a website and hosting why not make the most of it. When viewers land on your website allow them the opportunity to sign up to get your offers. Without this kind of conversion tool, viewers leave your website and you lost the lead plus your customers will get a disconnect about your website and not finding what they are looking for. This method of marketing is a way to communicate and create engagement.